The Portent Blog

                News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

                Internet Marketing

                Podcast Advertising: The Pros and Cons of Geo-Targeting

                Thanks to mobile devices and major streaming platforms like Apple Podcasts and Spotify, podcast creators now have a rather holistic breakdown of their listeners – including their geographical location. And while the podcasting industry is still deciphering and fine-tuning their internal targeting capabilities, podcasting networks have started partnering with third-party data providers to reach even...


                How to Optimize for Google’s Position Zero

                Early on, Google was so confident in their ability to answer our queries that they added a button that said “I’m Feeling Lucky” to their homepage. The button skipped the search results page entirely and took us to the first organic result. Google still has the button on their homepage, and they’re still confident they...


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